“New Available: AETH & BTOP” TV Spot
Client: Bitwise
Director: Andrew Marston
Design and Animation: Trevor Wood and Andrew Marston
New rules allowing Ethereum-linked ETFs to be traded like any other ETF meant that Bitwise could finally launch two new products: AETH and BTOP, an investment in Ether futures, and Ether and Bitcoin futures, respectively. And they wanted to get the word out fast.
As soon as we got the green light, we got to work, and this fully polished national TV spot was ready for air on CNBC in less than two weeks.
Combined style frames and storyboards.
An alternate design we pitched to the Bitwise team.
“I LOVE the double pass on the tickers. And feel like every frame is doing valuable lifting....visuals feel on point. engaging, professional, upbeat, not distracting, awesome.”
— Hunter Horsely, CEO of Bitwise