The Champaign-Urbana Pride Fest, presented by Uniting Pride of Champaign County, is one of the premier pride festivals in Illinois. In fact, it is the second largest pride festival in the state behind Chicago Pride Fest.
A festival with that kind of reach and recognition deserved a brand that fit. That’s where Clanin Marketing came in.
Using untraditional pride colors and a funky recognizable logotype, they stepped up the festival’s recognizability with this rebrand.
To help launch the brand, Clanin Marketing recruited me to come up with an exciting animation they could use on their social media channels. The goal was to really grab people’s attention and drum up some excitement over the new brand.