J.Crew 40th Anniversary Event

Agency: WEIMAR PICTURES
Studio: Heck
Director: Michael Potter
Animators: Trevor Wood and Jeremy Dance

When the original pitch was scrapped days before the 40th anniversary event in NYC, I helped come up with a solution that not only looked fantastic but could be implemented FAST.

Some of my favorite projects don’t come in a 16x9 aspect ratio. These motion graphics stretched wide and tall across every usable surface in the venue.